The supporter survey launched in Dec 2022 included prize-led giving as ways supporters might be interested in giving to Tommy’s. Lotteries and raffles were in the top 5 of responses.
Several respondents also mention lottery in the free text section when asked about other ideas for ways to engage with Tommy’s and support the cause.
Lotteries are an important way in which supporters and potential supporters can give a gift to a cause and have a chance of winning a prize. This form of fundraising is also conducted primarily via direct debit, offering an opportunity for Tommy’s to grow our supporter base in the long term.
This new product is part of Tommy’s wider fundraising strategy to grow regular giving, a vital sustainable income stream for charities. It’s also a great way to promote a regular giving ask which is fun and can be shared with both our engaged supporters and audiences not yet engaged in our work.